Consumer names come to be on mailing lists for a variety of reasons - often times because the consumer has purchased a home, shopped from a catalog, opted-in on a website, had a telephone number listed, or completed a survey. Here are some of the most common sources used to collect consumer names for direct marketing purposes:
• County Recorder/County Assessor Records
• Historical DMV and Automobile Registration Data
• Packaged Goods Purchases
• Census Data
• City Directories
• Telephone Directories
• Product Registration Cards
• Consumer Surveys
• Website Registrations
Many consumer list providers compile/collect data from a variety of sources, so identifying the point of origin is quite difficult. More importantly, consumer privacy is protected as single record lookups are not allowed (as per United States Postal Service® regulations). At times, a consumer may choose to stop receiving targeted direct marketing offers or may wish to prevent relatives from receiving marketing offers. While this will not eliminate all direct marketing, it will significantly decrease the amount of mail, catalogs, and invitation to apply offers that are received.
To ensure that the consumers’ preferences are known, we encourage registration with DMAchoice, a service exclusively for consumers by the Association of National Advertisers (ANA). Please visit https://dmachoice.thedma.org/ for more information. If you would like to be removed